Crafting an informative and meaningful white paper that is rooted in fact and is naturally persuasive is a delicate science. White papers differ from other marketing materials as they are intended to provide persuasive and factual evidence that a particular offering is superior, without a flashy sales pitch.
A good white paper can help you form business to business partnerships and provide product information that is authoritative and convincing without being overly salesy. Whitepapers are the academic papers of marketing content.
Readers expect a high degree of expertise backed by solid research that is fully documented by references. Who better to write a white paper than a well-seasoned PhD writer?
We specialize in all three main types of white papers: