From Longevity to Healthspan: Is “Healthy Aging” the Next Therapeutic Area?

September 24, 2025

Beyond Deadlines: The Growing Demands on MedComms

September 17, 2025

The life science industry has never moved faster, and the pace is only accelerating. Pipelines in oncology, rare disease, and cell and gene therapy are...

Beyond Freelance: Why Medical Communications Needs Structure, Not Just Talent

September 10, 2025

A First-Hand Lesson in the Limits of Freelance Support A little while back, an agency partner brought us into a high-pressure situation. Their client, a...

Empowering Patients, Elevating Education: A New Era in Continuing Medical Education

September 3, 2025

In our previous article, we reviewed the history of Patient Centered Care and how the Picker Principles provided a foundation for empowering patients and improving...

The Picker Principles: An Enduring Framework for Patient-Centered Care

August 28, 2025

The shift towards patient-centered care is transforming the face of healthcare, promising benefits not just for individuals but for overall health outcomes. This approach places...