The life science industry has never moved faster, and the pace is only accelerating. Pipelines in oncology, rare disease, and cell and gene therapy are advancing with unprecedented velocity. Regulatory timelines are tightening, and the volume of new data is overwhelming traditional workflows. For medical communications agencies, this isn’t just about “keeping up.” It’s about …
Continue reading “Beyond Deadlines: The Growing Demands on MedComms”
A First-Hand Lesson in the Limits of Freelance Support A little while back, an agency partner brought us into a high-pressure situation. Their client, a major pharmaceutical company, was preparing for a product launch in Canada following regulatory approval. They needed a full suite of HCP-facing materials: several slide decks, marketing collateral, and talking points. …
Continue reading “Beyond Freelance: Why Medical Communications Needs Structure, Not Just Talent”
In our previous article, we reviewed the history of Patient Centered Care and how the Picker Principles provided a foundation for empowering patients and improving healthcare outcomes around the world. We highlighted that patient autonomy is a cornerstone of this approach, yet it is also one of the most challenging areas to effectively navigate. In …
The shift towards patient-centered care is transforming the face of healthcare, promising benefits not just for individuals but for overall health outcomes. This approach places patients at the heart of their healthcare experience and empowers them to actively participate in their treatment decisions to ensure their unique needs and preferences are respected. The Evolution of …
Continue reading “The Picker Principles: An Enduring Framework for Patient-Centered Care”
“Autism is not a disability, it’s a different ability.” – Stuart Duncan Today we celebrate the unique and valuable ways autistic individuals contribute to a diverse and thriving society. Their creativity, focus, and unique perspectives enrich fields ranging from technology to the arts and sciences. Neurodiverse teams can outperform others in problem-solving by …
Continue reading “Autism Genetics: Bridging Science, Support, and Neurodiversity”