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Category: Awareness

Bringing Awareness to Rare Disease Day 2026

Rare Disease Day reminds us: “rare” isn’t all that rare. Around 400 million people worldwide—more than cancer and AIDS combined—live with one of over 10,000 rare diseases, 70% of which are genetic and often start in childhood [1,2]. Although definitions vary internationally, Canada generally considers a condition rare when it affects fewer than 1 in …

Women’s Health 2025: The Year We Finally Started Listening

Every December, we like to pause, not just to reflect on the year behind us, but to look squarely at the one ahead. 2025 brought seismic shifts across healthcare: scientific momentum accelerating faster than ever, communication standards evolving in real time, and long-overlooked areas finally stepping into the spotlight. So, to close out the year, …

What Happens When Healthcare Communications Break Down?

Imagine opening an email from your regional public health authority – or perhaps you don’t have to imagine at all. Many of us with school-aged children in Ontario have received one recently, a stark reminder of how fragile our sense of safety can feel when public trust in preventive care begins to waver. “Dear Parent/Guardian, …