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Category: Thought Leadership

Medical Affairs Has a Communication Problem: MAX 2026 Challenged the Field to Fix It

On March 25, 2026, I attended MAX: Medical Affairs eXcellence Forum, Canada’s first forum dedicated entirely to medical affairs in biopharma. Organized by Agilis Health and held at the Sheraton Toronto Airport, it brought together 140+ professionals spanning Medical Affairs, Pharma, Clinical Research, Regulatory, and Medical Communications for a full day of candid, high-calibre conversation. …

Empowering Patients, Elevating Education: A New Era in Continuing Medical Education

In our previous article, we reviewed the history of Patient Centered Care and how the Picker Principles provided a foundation for empowering patients and improving healthcare outcomes around the world. We highlighted that patient autonomy is a cornerstone of this approach, yet it is also one of the most challenging areas to effectively navigate. In …

The Picker Principles: An Enduring Framework for Patient-Centered Care

The shift towards patient-centered care is transforming the face of healthcare, promising benefits not just for individuals but for overall health outcomes. This approach places patients at the heart of their healthcare experience and empowers them to actively participate in their treatment decisions to ensure their unique needs and preferences are respected. The Evolution of …

The Care Gap, Chapter 7 – Charting a Path Forward

In the previous chapters of this series, we revealed how the historic exclusion of women from research, along with long-standing gaps in addressing female-specific health issues continues to have far-reaching consequences for diagnostics, treatment options and outcomes. Decades of underrepresentation within clinical trials, gaps in provider training, the legacy of the WHI 2002 report on …