Do you ever wonder why pharmaceutical ads on Canadian TV stations are so radically different from US ads? That’s because Canada has distinctly different regulations, stemming from Health Canada, regarding pharmaceutical advertising. In Canada, the Pharmaceutical Advertising Advisory Board (PAAB) is the independent, not-for-profit preclearance agency recognized by Health Canada to review and approve pharmaceutical …
Continue reading “What Canadians Don’t See: Inside the Rules Governing Pharmaceutical Advertising”